FFMCE Collaborates with Sri Lanka Masters Athletics for WMAC Daegu 2026
The Federation of Film Media Culture Entertainment (FFMCE) is proud to announce a strategic collaboration with Sri Lanka Masters Athletics (SLMA) to support the Sri Lankan athletic delegation participating in the World Masters Athletics Championships (WMAC) Daegu 2026 in South Korea.
This partnership aims to promote sustainable sports tourism and cross-border cultural diplomacy, creating structured support channels for veteran Sri Lankan athletes to compete on the global stage while showcasing Sri Lanka's historic sports heritage to international communities.
High-Level Discussion on Sports Exchange and Delegate Coordination
The collaboration was formalized during a key meeting between FFMCE officials and the executive committee of Sri Lanka Masters Athletics, led by:
- Senior executive committee members of SLMA, bringing decades of competitive athletic track experience.
- Directors and Regional Coordinators, managing strategic pathways in Daegu.
The discussion focused on providing logistics coordination, sponsorship opportunities, translation assistance, and media promotion for the Sri Lankan delegation traveling to Daegu. Both organizations emphasized that veteran sports present a unique avenue for international friendship, health awareness, and cross-border cultural exchange.
WMAC Daegu 2026: A Global Stage for Veteran Athletes
The World Masters Athletics Championships in Daegu, South Korea, is one of the world's premier sporting events for athletes aged 35 and older, drawing thousands of participants from over 100 countries. Our strategic support will ensure that Sri Lankan athletes receive professional coordination, helping them focus on achieving excellence in track and field events.
Leveraging Sports for Sustainable Tourism and Diplomacy
Through this initiative, we are leveraging sports as a catalyst for sustainable tourism and international diplomacy. Sports tourism is one of the fastest-growing sectors globally, and we aim to build long-term sports exchange programs between Sri Lanka and South Korea. This includes organizing future friendly games, dual training camps, and veteran sports summits that promote mutual understanding and economic opportunities for both nations.